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Posts Tagged "Phoenix"

StartUp Connect Summary, Part 2

on December 19 in Events | 0 comments

(This is a continuation from Part 1. Originally published 12/19/13. ) I only attended the Saas/e-commerce breakouts since tech marketing is more my thing.  Here are my rough and random notes, with commentary. Brad Jannenga of WebPT and Bob La Loggia of Appointment-Plus had an amusing session addressing life as an entrepreneur.  No slide deck, just a background of changing images with their heads on bodies of animals, icons like Jules and Vincent, and even inanimate objects like jet fighters. In terms of challenges, they noted execution (Bob) and prioritization (Brad).  Basic as it sounds, it obviously was important to state that “the right product and demand for it is required” for success.  (In my mind, when marketing is an integral part in product development instead of being brought in as sales support after the fact, success can be assured. But, I’m biased of course!) Metrics and measurement was also covered, with monthly recurring revenue (MRR) a key for SaaS companies.  Other measurements include churn, customer acquiring cost, and LTV (which should be 3x the acquisition costs). Trends identified included “platform as a service, portability aka ” How is my data formatted and how do I get it out of there?” (Brad), and enterprise service bus (Bob). Brad  had some great points around content marketing, such as “Be a voice in the industry,” and he noted how marketing has changed and is “no longer about tradeshows and ads but is science now.” I think it has always been thought of as (at least part-) science, just in larger organizations.  Now small businesses and startups are getting more savvy and adoption of testing and measurement is more commonplace (and in part because tools are more affordable). Other panelists addressed marketing in interesting ways as follows: Carlos Roman from Insight highlighted the shift that has happened since the 1990s in solution marketing, which is from a scarcity of information (from the buyer’s perspective) to abundance via the Internet.  The content provided allows you to be found at the right time. Now, when an enterprise client calls, he says,  the sale is 60-80% completed. Alan Lobock, co-founder of SkyMall and now Worthworm, raised the point about investors needing to know what the...

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StartUp Connect AZ Summary, Part 1

on December 19 in Events | 1 comment

Yesterday’s first StartupConnect AZ conference brought together Arizona experts and entrepreneurs alike to talk about our city and state ecosystem with respect to STEM; provide insight from experts in investing and VC, education, incubation and co-working; and address topics such as Women in Entrepreneurship and models of success like London’s Tech City. Instead of a long summary, here are a few quotes from the event: Mayor Stanton: “There’s not an old boy network here to keep you down.” “This is a wide-open town.” Arizona Commerce Authority (Brian Sherman, I believe): “Entrepreneurs have to understand their value proposition.” (I couldn’t agree more!) On Collaboration:  “Be more inclusive; get outside the usual suspects.” “Businesses don’t know how to get connected.” Jerry Colangelo: “We need more cooperation from our state legislature.” Maria Speth: “If it’s not your genius, it’s not your job.” An interesting topic and takeaway was related to “Identity.” The city and state’s identity (or lack thereof) was another theme.  It’s a difficult concept to explain but essentially our “story” of who we are as a place is fragmented and oftentimes empty. We hang our hat on weather, but that isn’t enough to attract big business and create civic pride.  We have to create a connection to place and a real culture here.  Kimber Lanning, of Local First Arizona fame, is a leader in delivering this message and I wish there were more of her thoughts on this topic out there but all I could find was this; she was incredibly articulate and passionate so go hear her speak whenever you can.  For my part, I tweeted: Theme for the day: lack of a #Phoenix story. IMHO an R&D problem not #branding. #startupconnectaz — Tracy Diziere (@tracydiziere) December 18, 2013 What I meant was, before the “story” comes the “value.”  We have to find and develop our community’s strengths and improve on key areas that would really drive value in the minds of prospective businesses and talent.  (This is the same process I go through with clients in developing marketing strategy, by the way!) The expert panel of Public Policy & STEM championed education as the #1 priority for improvement.  When we have critical mass (and enthusiasm) around who we are, we...

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How Big Banks Are Blowing It

on March 17 in Service Experience Design | 4 comments

During the Q&A session of Gary Vaynerchuk’s talk last night, one guy brought up his annoyance with the bank tellers (at Wells Fargo) asking him questions about himself and making small talk. I forget the exact question but Gary’s response was that this is an annoying experience because it isn’t authentic. They want a piece of data about you so they can send you a promotion. And we know that because we have a strong BS meter. I didn’t realize it at The Thank You Economy book signing* because there was so much to take in, but earlier that day, I was at Bank of America and the teller was making conversation with me.  I remember thinking, This is a little unusual and awkward. Especially the point where—during my funds transfer—she said, “Oh you have a business account with Bank of Arizona?”  While I only said yes in response, I’m thinking: Yes, because I like to bank locally.  I’m a member of Local First Arizona. I don’t like large institutions and the only reason my account is here is because you sold me a HELOC when I needed it and didn’t know the importance of supporting local business. But I digress . . . The point being, I noticed the woman next to me was completely unresponsive to her teller’s questions about the weather, weekend plans, etc.  So, this guy at the reading is not alone.  Maybe in some weird collective-executive imagination this is the banks’ way of trying to compete with social media.  Maybe they’re thinking: We’re going to be social for real. We’re going to build relationships with everyone who comes in–in person! What could be better than that? But it feels prescribed.  It’s like managers at the large national banks have given the directive “talk to customers, be their friend, and find out what makes them tick.”  The thing is, they can’t be my friend. A friend would hold onto my money and not charge me if I asked for it back. Period. Among other things. Because I’m a data person, I wonder if Bank of America will start to see more people using ATMs in response to this “personalized service approach” or whatever they’re calling it in-house.  (You know it’s...

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Choose Local Coffee

on December 18 in Uncategorized | 1 comment

Need a little help finding local coffee houses or coffee shops to support? Here’s a map of Phoenix metro (including mostly East Phoenix, Central Phoenix, Tempe, Scottsdale, and Chandler with some North Phoenix and North Scottsdale coffee places too): View Locally Owned Coffee Houses in a larger map Note: I mainly travel these areas so don’t find myself in other areas too often, but I’m open to suggestions of local businesses to add.  Post your comments and I’ll update the map.  Be sure your recommendations are locally owned and operated; there are many alternatives to chains and...

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