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Sell Local AZ

on February 22 in Uncategorized | 0 comments

Sell Local AZ History I bought the domain selllocalaz.com years ago in response to “Buy Local” campaigns. My thinking was that in many cases we have a distribution problem in Arizona, not a demand problem. There might not be a lack of consumers clamoring for local goods. Instead, it might be a gap in the B2B  sales that make getting those goods in the hands of consumers difficult.  I wasn’t sure (without data) whether this was the case or not, but thought to explore it further. Then, of course, I got distracted. With my real work. And so I did nothing with the domain name.  As of today, I set up a free Canvas.com site, just for fun. Ironically, I can’t get the wintery, very-unArizona hero image to change but again, not an important investment for me now. Purpose of This Page I’d like to know your thoughts on the subject. If you are involved in or have access to the data around buying and selling locally, please share.  If you’d like to do something with the page itself, please contact...

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Providing Logos and Images for Print Projects

on February 14 in Small Business, Startups/Entrepreneurs, Uncategorized | 0 comments

When providing logos and images for print projects, there are a few things to keep in mind. Not all logos are created equally. We are looking for Vector files or HIGH-RES images only. Here’s a brief rundown so we can efficiently move forward with design for you, and meet your deadline. Logos and Images for Print Projects That Will Definitely Work (aka the Ideal): Vector files, which can be scaled. These are created with mathematical formulas vs. raster files, which have a fixed number of pixels on a grid. Vector files will have clean lines, even when blown up, and will not lose their image quality. Look for the following file types that signal a vector file: .ai .eps .PDF* *Not all logos derived from PDF files are ideal; for example, PDF logos created from JPGs or GIFs – low resolution images inside PDFs are simply using the file as a “container document” which does not change their image quality. Other ways to tell if you might have a vector file: You can’t open it. Zooming in very high (>500%) on the PDF file does not seem to change the logo image quality (logo does not look blurry or pixelate) Note: It is best to screen for what will definitely work vs. try to assess what might work based on the criteria below. When in doubt, request an .ai or .eps file from the designer who created the image or the company’s marketing department and/or download from your partner portal or branding site. We are happy to obtain logos that are readily available on the web for you; many of the logos that indicate a status and are granted to certain channel partners only must be provided. Logos and Images for Print Projects That Might Work: Raster images that are at least 300 dpi. This is especially important for printing, as 300 dpi is ideal for most printers. Lower DPIs will result in lower quality prints, and sometimes, unintentional shrinking. To be a possible candidate for print, look for your image/logo to meet the following criteria: Has a .psd file extension OR Has a .jpeg, .jpg, .png, .bmp, or .tiff file extension WITH a file size greater than 1MB...

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Shape Your Networks Around a Shared Purpose

on June 18 in Uncategorized | 0 comments

Great advice and definitely a goal for TDZ Creative Partners! Thanks to Greg Satell for the quote: “Today, we must learn how to shape networks around a shared purpose.” This is why we created communities (aka networks) around Authenticity and why we are offering the Certified Authentic Networker program in...

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Favorite Bit of Mad Men Dialogue

on May 24 in Uncategorized | 0 comments

I’m catching up on Mad Men from Netflix (no cable in my household, I like commercials too much) and I LOVE the conversation Don Draper has with “Connie” from Hilton.  I lifted Don’s lines from the unlikelywords.com site as follows (and inserted a summary of Connie’s actions where it seemed necessary, but from memory): “I’m Donald Draper.” {Reminds him they met} “We have, haven’t we?” “We had a drink, of course.” “I can’t believe you’re Conrad Hilton.” “Don.” “I’m fine.” “I really should have known that.” “Well, they don’t do that for everyone.” “How did you find me.” “Well, here I am. What can I do for you?” {Asks him for advice on advertising} “I think you wouldn’t be in the Presidential suite right now if you worked for free.” “Connie, this is my profession, what do you want me to do?” {Shows him two print ads with a mouse in a bellman’s uniform in the bottom left of the page and asks what he thinks} “I don’t think anybody wants to think of a mouse in a hotel.” “I might.” “I’m not gonna lie. I’d love a chance at your business.” {Next time somebody in a position like me asks you a question like that, you’d better think bigger.} “Well, Connie. There are snakes that go months without eating and then they catch something, but they’re so hungry that they suffocate while they’re eating. One opportunity at a time.” In red, my favorite lines . . . and my wish list for client understanding.  They represent the key take-aways I think many marketing and advertising professionals want to get across, especially small firms in today’s economy. Namely: 1. If you are successful, you understand that means having rules of engagement and knowing the value of your products/services, you are not willing to give them away for free.  If you are struggling, that might be a good lesson to learn (among others) and you really ought not expect any favors when we all are trying to make a living doing what we love. Don’t put us in the awkward position of having to reject you because you haven’t thought of the value of our professional marketing/advertising services. 2. It’s a profession.  If...

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