Small Business Marketing Strategy & Process Development

Posts Tagged "professional networking"

What Does It Mean: Showing Up Authentically?

on November 19 in Authenticity | 0 comments

If you know me, you know that showing up authentically is something I’m passionate about. It’s at the heart of the Certified Authentic Networker program I founded. And it can be invaluable to you in making deeper connections, whatever your profession may be. Showing up authentically is owning your uniqueness and allowing yourself to fully be yourself, regardless of environment. As Wall Street executive, motivational speaker, author and gospel singer, Carla Harris says, it’s about bringing all of your selves to the table. It’s not hiding one skill or interest for the sake of another. And I believe that bringing a personal aspect to business and vice-versa allows for more collaboration, more referrals, and more happiness. Sharing your talents and experiences freely can be difficult, especially when systems and protocols set us up to be more like automatons!  But is operating within those constraints really productive, healthy, fun? Even some who might tentatively raise their hands as wanting to show up authentically might still be saying, “but there’s too much at stake to be my whole self.”  Showing up authentically is definitely easier when the folks you’re interacting with are doing it, too. That’s the whole point of building a community of Certified Authentic Networkers–everyone in the room is invested in showing and knowing all the whole selves. The take away is this: You’ll never know which of your “selves” will appeal most to the group or person you’re meeting with–so why not bring them all? Sharing your authentic self will create more opportunities for you to truly connect with others. Authentic networking can create stronger relationships with others–and yourself.  When you bring all of your selves to network, work, or play, it enriches everyone’s experience and ability to help. Plus, have you noticed how much more productive a group can be when they see each person as a well-rounded whole person? If you are in the Phoenix metro area and are: Hungry to learn about showing up authentically with ease Already showing up authentically but wanting to increase your chances of networking with those who are too Missing out on the type of deep connections and trust that a commitment to authenticity can bring Actively networking and more...

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Just in Time for Halloween: Making Networking Less Creepy

on October 27 in Authenticity | 0 comments

As an introvert and someone who values establishing real connections with people, I find most professional networking events creepy. Some people show up wearing masks. Because we can’t tell just by looking who’s showing up authentically and who’s posturing, we end up having conversations with energy vampires. This, of course, leaves me feeling depleted–and like I’ve wasted my time and money. In a worst-case scenario, I practically ran out in horror after only 20 minutes! This is the story that comes to mind when I think of why people wouldn’t want to attend traditional networking events. It was a nice evening in Scottsdale and I was at a prominent Valley networking group’s event. I had struck up a great conversation with an entrepreneur in business-to-business services who had said, “Marketing is our weak spot.” Now that’s networking nirvana right there–your ideal client type announcing they have the very problem you solve! But there was another networker (we’ll call him “Don”) who was hovering awkwardly over our conversation. I noticed he had a name tag with just “Don” written on it–no last name, no company name. It turns out he knew Ms. Ideal Client so I introduced myself, hoping to know more about this mysterious Don, but I got nothing. “Can I have your card,” he asked right off the bat. “Suuure,” I said, feeling put on the spot and not wanting to be rude, “but I’d like to know who I’m giving it to.” Handing him my card, he didn’t bother to give me a card in return. “Will you tell me what you do?,” I added. “I’m a card collector,” Don said, smiling wryly. “What do you do with the cards you collect?,” I asked. He said, “I told you, I collect them.” His short answers, this circular conversation–I could feel the energy being sucked out of me. I almost felt he was enjoying withholding information, as if it made him more powerful. Tired of this charade, I asked sarcastically, “How’s business for you? Pretty lucrative?” “Yep,” he said. That was the last straw; I was done putting up with this creep. I have no idea what he did with my card. Thank goodness he never followed up...

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