Small Business Marketing Strategy & Process Development

StrengthsFinder Assessment

About the StrengthsFinder Assessment

Dr. Donald O. Clifton, Tom Rath, and Gallup scientists created the StrengthsFinder assessment in 1998. After Dr. Clifton’s passing in 2003, the name of the online tool was changed to the “Clifton StrengthsFinder.”

The Clifton StrengthsFinder can actually be considered a misnomer; it’s actually finding your natural TALENTS. Strengths are when we combine natural talents with the related skills and knowledge, applying them to a specific task for consistent, near-perfect results. And it is by concentrated work, often with a creative partner, that we turn talents into strengths and ideas into realities.

As a creativity conduit, we use StrengthsFinder results to guide clients’ decisions (as well as personal brand) and bring ideas to life for entrepreneurial-minded leaders. If you have an idea in mind or a complex decision to make, share it with us in the chat box.

Would you like to learn more about leading yourself and others with strengths? Sign up as a Strengths Enthusiast below and you’ll receive insights and special invitations to bring your strengths forward for a happy, productive life!

YES, I’m a Strengths Enthusiast!

* indicates required


Are you local?


*Gallup®, StrengthsFinder®, Clifton StrengthsFinderTM and each of the 34 CliftonStrengthsFinder theme names are trademarks of The Gallup Organization. All other trademarks are the property of their respective owners. This site is not affiliated with the Gallup Organization. (Gallup administers the StrengthsFinder assessment and publishes the associated books. For more information visit gallup.com)