Small Business Marketing Strategy & Process Development

StrengthsFinder Assessment

About the StrengthsFinder Assessment

Dr. Donald O. Clifton, Tom Rath, and Gallup scientists created the StrengthsFinder assessment in 1998. After Dr. Clifton’s passing in 2003, the name of the online tool was changed to the “Clifton StrengthsFinder.”

The StrengthsFinder assessment can actually be considered a misnomer; it’s actually finding your TALENTS. Strengths are when we combine natural talents with the related skills and knowledge, applying them to a specific task for consistent, near-perfect results. And it is by concentrated work, often with the guidance of a coach, that we turn talents into strengths.

Would you like to learn more? Sign up as a Strengths Enthusiast below and you’ll receive insights and special invitations to bring your strengths forward for an authentic, happy life!

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*Gallup®, StrengthsFinder®, Clifton StrengthsFinderTM and each of the 34 CliftonStrengthsFinder theme names are trademarks of The Gallup Organization. All other trademarks are the property of their respective owners. This site is not affiliated with the Gallup Organization. (Gallup administers the StrengthsFinder assessment and publishes the associated books. For more information visit – See more at: