Small Business Marketing Strategy & Process Development

Content Marketing Workshop in Phoenix for Small Business Owners

Content Marketing Workshop in Phoenix for Small Business Owners

Small business owners have varying degrees of understanding content marketing, the importance of a strategy, and how to effectively execute and manage production.  In this hands-on, half-day content marketing workshop in Phoenix, we’ll level-set about why content marketing is important and bring you up to speed on it.  Then, we’ll lay the foundation for you to be more effective in reaching your prospects and generating leads online.

If you are an entrepreneur, small business owner, or professional at any level responsible for marketing within your organization who wants to be more efficient and improve overall results; is exploring options for web, blog, social or SEO, and/or has questions about how to plan and execute in a digital world; this workshop is for you. Through an interactive presentation and group activities, you will:

  • Understand how content marketing supports your overall marketing goals
  • Ensure appropriate investment and effort by assessing your current overall digital marketing activity
  • Develop a “Big Picture” content marketing plan to be clear about your goals and mission
  • Create a detailed content marketing plan to drive action and effectively manage content efforts
  • Learn how to curate content and optimize branded content

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