Small Business Marketing Strategy & Process Development

Uncategorized

Sell Local AZ

on February 22 in Uncategorized | 0 comments

Sell Local AZ History I bought the domain selllocalaz.com years ago in response to “Buy Local” campaigns. My thinking was that in many cases we have a distribution problem in Arizona, not a demand problem. There might not be a lack of consumers clamoring for local goods. Instead, it might be a gap in the B2B  sales that make getting those goods in the hands of consumers difficult.  I wasn’t sure (without data) whether this was the case or not, but thought to explore it further. Then, of course, I got distracted. With my real work. And so I did nothing with the domain name.  As of today, I set up a free Canvas.com site, just for fun. Ironically, I can’t get the wintery, very-unArizona hero image to change but again, not an important investment for me now. Purpose of This Page I’d like to know your thoughts on the subject. If you are involved in or have access to the data around buying and selling locally, please share.  If you’d like to do something with the page itself, please contact...

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Providing Logos and Images for Print Projects

on February 14 in Small Business, Startups/Entrepreneurs, Uncategorized | 0 comments

When providing logos and images for print projects, there are a few things to keep in mind. Not all logos are created equally. We are looking for Vector files or HIGH-RES images only. Here’s a brief rundown so we can efficiently move forward with design for you, and meet your deadline. Logos and Images for Print Projects That Will Definitely Work (aka the Ideal): Vector files, which can be scaled. These are created with mathematical formulas vs. raster files, which have a fixed number of pixels on a grid. Vector files will have clean lines, even when blown up, and will not lose their image quality. Look for the following file types that signal a vector file: .ai .eps .PDF* *Not all logos derived from PDF files are ideal; for example, PDF logos created from JPGs or GIFs – low resolution images inside PDFs are simply using the file as a “container document” which does not change their image quality. Other ways to tell if you might have a vector file: You can’t open it. Zooming in very high (>500%) on the PDF file does not seem to change the logo image quality (logo does not look blurry or pixelate) Note: It is best to screen for what will definitely work vs. try to assess what might work based on the criteria below. When in doubt, request an .ai or .eps file from the designer who created the image or the company’s marketing department and/or download from your partner portal or branding site. We are happy to obtain logos that are readily available on the web for you; many of the logos that indicate a status and are granted to certain channel partners only must be provided. Logos and Images for Print Projects That Might Work: Raster images that are at least 300 dpi. This is especially important for printing, as 300 dpi is ideal for most printers. Lower DPIs will result in lower quality prints, and sometimes, unintentional shrinking. To be a possible candidate for print, look for your image/logo to meet the following criteria: Has a .psd file extension OR Has a .jpeg, .jpg, .png, .bmp, or .tiff file extension WITH a file size greater than 1MB...

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Love and Business

on February 10 in Uncategorized | 0 comments

While focused on employees, which solo service providers like me and my clients don’t have, the message in this video (below) is still important. Being vulnerable (required for love and for authenticity–and not a coincidence, I think) is key to a stable business. To meaningful, trusting partnerships. To customer loyalty. To our own satisfaction through real, human connection. When we show up as whole people, whether networking, presenting, pitching, or any other business activity, we create more trust. Thank you, Simon Sinek, for saying that love does have a place in the business world. Love and Business: Together...

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Shape Your Networks Around a Shared Purpose

on June 18 in Uncategorized | 0 comments

Great advice and definitely a goal for Tracy Diziere & Associates! Thanks to Greg Satell for the quote: “Today, we must learn how to shape networks around a shared purpose.” This is why we created communities (aka networks) around Authenticity and why we are offering the Certified Authentic Networker program in...

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How to Budget for Culture

on March 20 in Uncategorized | 0 comments

Hint: Make culture directly funded by each sale There’s a lot I could say about Buffer‘s (aka Bufferapp’s) pricing transparency and how they have budgeted for culture, as well as the impact that has on me as a prospective customer. But, a picture is worth a thousand words, so I’ll just let this sink in: What do you have to say about...

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