Nothing is created alone | We partner to bring ideas to life

Soapbox

Nothing Is Created Alone

on January 9 in Creative Partnering, Soapbox | 0 comments

I’m putting a stake in the ground: Nothing is created alone. This is what came from my Root Session with the fabulous team at Root + River. I’ll write more here later. The important thing is to know that it does take other people to create. We need each other. Despite our ideas about rugged individualism, nothing is created alone. And in my mind, the best stuff is created together. Someone once told me that ideas choose people and if one chooses you but you don’t claim and act on it, that idea is released back into the Universe to find someone else. Call me superstitious. I don’t know if the same is true for beliefs and manifestos. I’m not taking any chances. I’m hitting “Publish” on a too short, too thin post. So be it. Until I can carve out time to write more in-depth on the subject, I’m posting items related to my newfound love-cry (because it’s a call to arms, although hugging ones) with #nothingiscreatedalone. (Update: This little movement is getting some traction and resonating . . . Check out Kristi Hall’s article in Green Living magazine that credits me!)...

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How to Prevent Bad Marketing Decisions as a Small Business Owner

on February 10 in Foundations, Small Business, Soapbox | 0 comments

Small business owners sometimes buy print/radio advertising, social media, and other tactical marketing solutions based on the recommendations of a sales representative for those services. Because they haven’t been able to look at all available solutions and make informed decisions (without sales pressure), the owner can incur unnecessary costs, create more work, and achieve little to no results. In worst-case scenarios, I have talked to small business owners who have to face closing their doors because of poor, ill-advised, costly, and ineffective marketing decisions. This is why an owner should speak with a marketing strategist first and talk about their business goals and challenges. By starting their conversations with an independent, skilled marketing professional and focusing on strategy and goals, owners can be assured that all the important factors when designing a marketing communications strategy—regardless of media—will come into play and that a plan will be created to meet the agreed-upon objectives. This approach allows small business owners to benefit from results-driven investments in their success based on a professional marketer’s understanding of who they are trying to reach (their market) and how their brand will “behave” as well as how the right solutions can be implemented based on actual owner budget and desired level of effort. If a small business owner you know is at risk of signing contracts with multiple media or agencies and intending to manage marketing in-house (especially without a professional marketing background and/or a professional marketing strategy in place), please stop...

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