Small Business Marketing Strategy & Process Development

Local Phoenix

Office Hours Phoenix: May 2016

on May 4 in Local Phoenix, Small Business | 0 comments

You’re invited to Office Hours Phoenix . . . where we discuss marketing issues in a group setting. Friday, May 27, 2016 7:30-9 a.m. Arizona Time (PST) Location: Virtual video call, via Zoom – Pre-registration required To register, fill out the form and select “Office Hours” To learn more about office hours, check out the blog post on time management. As always, the agenda is open. Bring your burning questions about marketing, your professional expertise, or just a smile. I’m happy to discuss marketing strategies, including the good, bad, and the ugly. This is an opportunity to get to know each other and broaden our perspectives and networks, plus get answers to YOUR marketing questions. Especially around starting or growing a service-based business as a solopreneur.  (Note: This is an informal networking and educational discussion forum so please don’t come to peddle your wares or services.) I offer these sessions to share my knowledge (and allow others to do so too) in a way that benefits everyone. It’s my alternative to “working for free.” Can’t make it? Search #OfficeHoursPhx on Twitter and follow...

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Office Hours Phoenix: March 2016

on February 15 in Local Phoenix, Small Business | 1 comment

You’re invited to Office Hours Phoenix . . . where we discuss marketing issues in a group setting. Thursday, March 3, 2016 7:30-9 a.m. (Show up anytime in that window, stay as long as you like) Location: Sip Coffee & Beer Garage 3620 E Indian School Rd, Phoenix, AZ 85018   To learn more about office hours, check out the blog post on time management. As always, the agenda is open. Bring your burning questions about marketing, your professional expertise, or just a smile. I’m happy to discuss marketing strategies, including the good, bad, and the ugly. This is an opportunity to get to know each other and broaden our perspectives and networks, plus get answers to YOUR marketing questions. Especially around starting or growing a service-based business as a solopreneur.  (Note: This is an informal networking and educational discussion forum so please don’t come to peddle your wares or services.) I offer these sessions to share my knowledge (and allow others to do so too) in a way that benefits everyone. It’s my alternative to “working for free.” Feel free to post below if you’re coming–and include your twitter handle–or tweet me so we can keep an eye out for you! Can’t make it?...

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How to Create Content Out of Thin Air

on May 1 in B-to-B, Content Marketing, Local Phoenix, Small Business | 0 comments

Have you been bombarded with “Content Is King” and similar messages (especially over the last two years) but left wondering how you are going to create content out of thin air?  If you have asked, “Where do I begin?,” this article is for you.  Here are four potential drivers for your content marketing and content development efforts. Data Looking at data you already have–or planning a targeted market research effort to collect new data–will allow you to create expert-level content and provide valuable (aka sharable and interaction-worthy) information to your ideal clients. Prospect Types Are you focused on a particular business model, channel, buyer persona, or industry?  You can create specialized content using the most appropriate media for distribution for each type of prospect.  Like all content development efforts, this can take planning and prioritization, but having the content to back up value propositions for (and create connections with) each prospect type can assist in lead and demand generation. Prospect Stages Your prospects need different information at each stage of the sales cycle.  By carefully considering where they are and what questions and needs they have, you can create content to attract prospects, qualify them, build trust and credibility, nurture them, and drive a buying decision. Brand You may have heard talk about brand stories, storytelling, branded content, and so on but maybe you haven’t invested in developing your brand. With an established brand, content development as well as sharing becomes easier, as your criteria for content is specifically derived from your company’s “owned emotion.” While branding (or re-branding) efforts do so much more for companies than merely providing a content touchstone, a solid, accurate brand promise in place can also drive everything from new terminology to content tone to creative and media decisions.   Phoenicians and Valley of the Sun Small Businesses:  Need more inspiration?  Need to create content? You’re invited to a Content Marketing Solutions Workshop, where we will review content strategies and execution best practices–and of course get you started!  For more information on upcoming dates and times, contact us.    ...

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January 2014 Office Hours

on December 26 in Local Phoenix |

Happy almost 2014! We’re planning ahead and excited to announce Open Office Hours for January. Here are the details: Date: January 24, 2014 Time: 10 a.m.-Noon Place: Urban Beans, 3508 N 7th St #100, Phoenix, AZ 85014 [map] The purpose is to connect with authentic small and microbusiness professionals in a casual environment, uncover synergies, and solve problems.  And by doing that build relationships!  You are invited to stop by and join in the conversation or just say hi! To learn more about why I started office hours, check out my old blog post on time management.  As always, the agenda is open. Bring your burning questions about business, marketing, technology, or any other topic; your professional expertise; or just a smile and willingness to be authentic and help others.  (Note: This is an informal networking and discussion forum so please don’t come to SELL.) If you’d like some dedicated time to discuss an issue or a one-on-one discussion, let me know and we can make that happen before, during, or after office hours. Post below (or email me) if you’re coming so we can keep an eye out for you! Your friends, vendors, partners, clients, employees, staff, volunteers, interns, etc. are also welcome and you can spread the word  by sharing below. Thanks and look forward to meeting you!...

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StartUp Connect AZ Summary, Part 1

on December 19 in Local Phoenix, Startups/Entrepreneurs, Tech | 1 comment

Yesterday’s first StartupConnect AZ conference brought together Arizona experts and entrepreneurs alike to talk about our city and state ecosystem with respect to STEM; provide insight from experts in investing and VC, education, incubation and co-working; and address topics such as Women in Entrepreneurship and models of success like London’s Tech City. Instead of a long summary, here are a few quotes from the event: Mayor Stanton: “There’s not an old boy network here to keep you down.” “This is a wide-open town.” Arizona Commerce Authority (Brian Sherman, I believe): “Entrepreneurs have to understand their value proposition.” (I couldn’t agree more!) On Collaboration:  “Be more inclusive; get outside the usual suspects.” “Businesses don’t know how to get connected.” Jerry Colangelo: “We need more cooperation from our state legislature.” Maria Speth: “If it’s not your genius, it’s not your job.” An interesting topic and takeaway was related to “Identity.” The city and state’s identity (or lack thereof) was another theme.  It’s a difficult concept to explain but essentially our “story” of who we are as a place is fragmented and oftentimes empty. We hang our hat on weather, but that isn’t enough to attract big business and create civic pride.  We have to create a connection to place and a real culture here.  Kimber Lanning, of Local First Arizona fame, is a leader in delivering this message and I wish there were more of her thoughts on this topic out there but all I could find was this; she was incredibly articulate and passionate so go hear her speak whenever you can.  For my part, I tweeted: Theme for the day: lack of a #Phoenix story. IMHO an R&D problem not #branding. #startupconnectaz — Tracy Diziere (@tracydiziere) December 18, 2013 What I meant was, before the “story” comes the “value.”  We have to find and develop our community’s strengths and improve on key areas that would really drive value in the minds of prospective businesses and talent.  (This is the same process I go through with clients in developing marketing strategy, by the way!) The expert panel of Public Policy & STEM championed education as the #1 priority for improvement.  When we have critical mass (and enthusiasm) around who we are, we...

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Choose Local Coffee

on December 18 in Local Phoenix | 1 comment

Need a little help finding local coffee houses or coffee shops to support? Here’s a map of Phoenix metro (including mostly East Phoenix, Central Phoenix, Tempe, Scottsdale, and Chandler with some North Phoenix and North Scottsdale coffee places too): View Locally Owned Coffee Houses in a larger map Note: I mainly travel these areas so don’t find myself in other areas too often, but I’m open to suggestions of local businesses to add.  Post your comments and I’ll update the map.  Be sure your recommendations are locally owned and operated; there are many alternatives to chains and...

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