Small Business Marketing Strategy & Process Development

Posts by AmyJ

Knowing Yourself – The Start of Your Success Journey

on April 26 in Authenticity, Clarity Through Strengths | 0 comments

I believe that success starts with knowing yourself–and defining your version of the word.  When we begin tapping into our authentic selves, we start to uncover what is unique to us. We begin to notice where we have deviated or fallen away from the path that is of our own design. And while perhaps different than what is expected, our idea of success–and our experience of it–is enhanced by our self-knowledge. When you step into knowing yourself, it is the beginning of the journey to owning and embracing your authentic self–and what you are capable of. This knowing is a huge key to capitalizing on positive contributions and appreciating what you can do for others. But knowing, owning, and embracing our authentic selves can be a challenge. There are barriers like competing expectations from within and externally. There are rules we have for others and ourselves about how we are supposed to show up. And some of us don’t want to do the work of self-reflection and discovery. Even for those interested in this process, life seems to have no pause button – when is there time to look inward, to ask the important questions? When we believe in the impact these efforts can have, we carve out the time to do it.  For starters, we are much better equipped to succeed when we operate from a place of knowing what’s important to us and what our natural talents are. A major turning point in life can start us on this path to knowing ourselves–and wanting more for ourselves. It may be an upheaval like a divorce, a layoff, or a health issue that propels us to reexamine what we’re doing in our lives. For me, it started with my cancer success story (which I’ll be speaking about on May 22nd). But major life changes are not the only reason to evaluate ourselves or “dream bigger.”  Many people simply acknowledge that they can raise the bar on their successes during the course of everyday life. They just need some clarity around what direction to take. This is also where looking inward and knowing yourself can provide the answers–and the necessary actions–for greater success. There are two steps that are important to this knowing – Knowing what...

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Just in Time for Halloween: Making Networking Less Creepy

on October 27 in Authenticity | 0 comments

As an introvert and someone who values establishing real connections with people, I find most professional networking events creepy. Some people show up wearing masks. Because we can’t tell just by looking who’s showing up authentically and who’s posturing, we end up having conversations with energy vampires. This, of course, leaves me feeling depleted–and like I’ve wasted my time and money. In a worst-case scenario, I practically ran out in horror after only 20 minutes! This is the story that comes to mind when I think of why people wouldn’t want to attend traditional networking events. It was a nice evening in Scottsdale and I was at a prominent Valley networking group’s event. I had struck up a great conversation with an entrepreneur in business-to-business services who had said, “Marketing is our weak spot.” Now that’s networking nirvana right there–your ideal client type announcing they have the very problem you solve! But there was another networker (we’ll call him “Don”) who was hovering awkwardly over our conversation. I noticed he had a name tag with just “Don” written on it–no last name, no company name. It turns out he knew Ms. Ideal Client so I introduced myself, hoping to know more about this mysterious Don, but I got nothing. “Can I have your card,” he asked right off the bat. “Suuure,” I said, feeling put on the spot and not wanting to be rude, “but I’d like to know who I’m giving it to.” Handing him my card, he didn’t bother to give me a card in return. “Will you tell me what you do?,” I added. “I’m a card collector,” Don said, smiling wryly. “What do you do with the cards you collect?,” I asked. He said, “I told you, I collect them.” His short answers, this circular conversation–I could feel the energy being sucked out of me. I almost felt he was enjoying withholding information, as if it made him more powerful. Tired of this charade, I asked sarcastically, “How’s business for you? Pretty lucrative?” “Yep,” he said. That was the last straw; I was done putting up with this creep. I have no idea what he did with my card. Thank goodness he never followed up...

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