Small Business Marketing Strategy & Process Development

Posts by Tracy Diziere

How to Develop a Plan to Update Your Website Content

on July 16 in Startups/Entrepreneurs | 0 comments

How to Develop a Plan to Update Your Website Content for Solopreneurs Looking to develop a plan to update your website content–either on your own or with some outside help? Most of us know there’s dated content on our sites. If we look at updating our content, we’ll be able to re-post, re-promote and ultimately add value to our audiences. We may even find inspiration for new content. But first, we’ve got to find the pages that need our attention and develop a plan. (1) Create an XML sitemap Traditionally used for SEO purposes, the XML sitemap will extract all the existing pages of your website. This will give you a clear picture of your website content. Since most of us have small sites, this tool is sufficient: http://www.xml-sitemaps.com/. (2) Convert the XML sitemap to CSV or Excel using http://www.convertcsv.com/xml-to-csv.htm Use CSV if you want to import to Google Sheets (great for collaborating) Use XLS if you just want to work in Excel (3) Add your headings and develop your plan of attack This might be as simple as an “Update” column or if you plan to outsource or collaborate, you can add Priority, Assigned to, Due Date, Changes Needed, Notes, etc. When prioritizing, it’s a good idea to look at your Google Analytics data That’s my quick process for developing a plan to update clients’ (and my own) web content. Did I miss anything? Anyone want to weigh in with detailed advice or other...

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Change Starts with You (and 3 Steps to Start)

on May 17 in Soapbox | 0 comments

“Stuckness” sucks. The way out? Realizing that nothing is keeping you glued in place but you. That you don’t need to wait for something to happen to loosen you from the grip of whatever’s got you. And the big realization: That change starts with you. What do you mean, “Change Starts With You?” It starts with a hope, or a thought that things can be better than they are now. Then, exploring how that might happen. Accepting that we do have the power to make change. It’s doing this versus dwelling on the negative, blaming others, shutting down new ideas, thinking it’s not worth the effort, or whatever other negative self-talk may be taking place. All those things cause us to be stuck. You control the dialogue with yourself. If your response to everything is “I can’t, I can’t,” you will stop change from happening. I admit–I’ve been guilty of this before. What I needed to do was turn that around. To really believe the “change starts with you” mantra. Blamethrowing? It’s usually a pretty strong reaction to something.  This is when change makes you, because you are confronted with something–stress, or a specific situation. I remember being in a work environment where everyday was a chore and I dreaded it. I didn’t realize then that change started with me. I felt trapped.  At the time, there was some limiting belief about myself that I didn’t make change, or if I did, didn’t do it fast enough. Or maybe the belief was that I could change others. Have you been there? Either way, change starts with you. In order to make change at any level of “stuckness,” you have to identify a small action you can take and from there gain momentum. This is, in part, what I help success coaching clients to do. And I do it based on looking at what they truly want and what they naturally excel at (their strengths). Obviously, it’s highly situational to each individual, but the change has to come from having the courage to take that initial action. Action is the cornerstone of confidence–and change. Action is the cornerstone of confidence--and change. Click To Tweet 3 Steps to Getting Started Feeling...

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Office Hours Phoenix: May 2016

on May 4 in Local Phoenix, Small Business | 0 comments

You’re invited to Office Hours Phoenix . . . where we discuss marketing issues in a group setting. Friday, May 27, 2016 7:30-9 a.m. Arizona Time (PST) Location: Virtual video call, via Zoom – Pre-registration required To register, fill out the form and select “Office Hours” To learn more about office hours, check out the blog post on time management. As always, the agenda is open. Bring your burning questions about marketing, your professional expertise, or just a smile. I’m happy to discuss marketing strategies, including the good, bad, and the ugly. This is an opportunity to get to know each other and broaden our perspectives and networks, plus get answers to YOUR marketing questions. Especially around starting or growing a service-based business as a solopreneur.  (Note: This is an informal networking and educational discussion forum so please don’t come to peddle your wares or services.) I offer these sessions to share my knowledge (and allow others to do so too) in a way that benefits everyone. It’s my alternative to “working for free.” Can’t make it? Search #OfficeHoursPhx on Twitter and follow...

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Finding Your Strengths

on March 31 in #30DaysofQ2 | 0 comments

Today I am in San Francisco for the first day of the Gallup Successful Strengths Coaching Program and it is the last day of #30DaysofQ2. (Confession: I am late in posting but I drafted this on Day 30.) It’s not often we spend the time to take stock and find our strengths. But they can tell us so much . . . especially when clarity, inspiration, or change seem like distant planets. That’s why I decided to take this journey. So many friends, would-be entrepreneurs, and current business owners can benefit from knowing themselves authentically, and aligning their jobs, brands, service offerings, and lives accordingly. By focusing on strengths, I can help them bring about a clearer vision of where they need to go, gain more momentum to get there, and amass the courage to make the changes required to do so. I’m excited to use the knowledge I gained to fulfill my promise to coaching clients: I create a safe space for you to be and discover yourself, to practice embracing and LOVING your strengths, and being inspired to ACT and LEAD with strengths while sharing your newfound discoveries with others so that we may all better understand one another.  Are you ready to find your direction based on YOUR strengths? Become a Strengths Enthusiast to learn...

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Building an Authentic Business as a Solopreneur

on March 29 in Authenticity, Small Business, Startups/Entrepreneurs | 0 comments

  As a one-person business, it can be challenging to define your brand if you haven’t tapped into your strengths, your purpose, your ideal clients, and your value proposition. Even if you did this foundational work in the beginning, if any one of these is “off” or changes, it can be hard to achieve alignment as an authentic business. Being aware of the shifts–whether they are within you or in the market–is continual work that is important but not urgent. Most of us are complex. Shaping our complexities into the right offerings (aka productizing our services) and an authentic and consistent brand is difficult to do on our own. We don’t always acknowledge or embrace our strengths and passions. We might have doubts around using everything we can potentially bring to the table. Plus, we have blind spots and distractions. We have to contend with confirmation bias. And finally we have limiting beliefs. In addition to being complex, we are providing value to complex people. We need to identify our ideal clients, understand them deeply, align our skills with their needs, and create messages that attract these people. Most often, solopreneurs or solo service providers (and sometimes even microbusiness or small business owners) feel like they must do all of this on their own! In doing so, they could miss the mark on any one of these outcomes. And in my experience, when solopreneurs are not seeing the results they expect, they don’t always solve the right problem. For example, people will say, “I need to market my business better,” “I need to get my Facebook handled,” or “We need new graphics on our website” and the list continues.  In many cases, they are assuming promotion is the answer. And throwing money at a solution before undertaking rigorous problem identification is a huge waste. Something I’m 100% against. I want to find the true problem–especially if it is foundational–and solve that. Sometimes solo service providers aren’t even aware that they need to revisit their foundations, but that’s a good first exploratory point in any marketing conversation. In 2013, I had a client come to me with totally different perceived (and mostly tactical) marketing needs. She was feeling the pressure of time-consuming marketing...

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