Nothing is created alone | We partner to bring ideas to life

Posts by Tracy Diziere

Success Is an Inside Job

on December 19 in Creative Partnering | 0 comments

Part of my message at today’s Conscious Connections panel “Insight from Women of Influence, Impact + Profit” was “Success is an inside job.” This was/is a hard learned lesson and speaks to the need for personalized attention when growing as an entrepreneurial-minded leader. I/we need this kind of help. That’s why I fill the role of “creative partner” for others. And why I heavily invest in personal-professional development myself while involving advisors and team members (especially my “A-list“) for added perspective. The interesting thing about being on a panel for me (any speaking gig, really) is that I spend so much time preparing and then I (have to) let it go. Especially if I don’t show up with notes in hand. It’s just going to be whatever comes out of my mouth. And hopefully that experience is just as good as the one I planned. For this panel, the central questions about entrepreneurship were: What has been most surprising about being an entrepreneur and scaling your business?  What has been most challenging?  What are the 1-2 key things to which you attribute your success?  In preparing for speaking, I try to craft in writing what I would like to say. So I thought it would be fun to provide the answers I wanted to give today–the ones I had painstakingly crafted (with some inspiration from Jennifer Lawhead and a lot of coaching with communications angel/phenom, Jenn Kaye). I may have touched on these points or said them differently. I probably added a bunch not captured here. And hopefully I said the spirit of this–in so many words. Here’s how I responded to the questions in writing: What has been most surprising about being an entrepreneur and scaling your business?  Lots! No shortage of surprises. Frankly, that the best path is my own. So often we’re bombarded with all these messages about what success looks like and the formulas for how to get there plus quite frankly our own expectations and assumptions. I call BS. I had to learn that I didn’t need to follow any of that–at all or to the letter. The surprising thing has been I needed to accept that I had to find my way of doing...

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Why We Take a Holistic Approach to Service

on November 6 in Foundations, Service Experience Design | 0 comments

Why do we take a holistic approach to service? Why does service experience design start with a broad view? David Clarke in an Adweek article says it best: Experience isn’t just one thing. It’s comprised of sales, customer service, order entry, human resources, quality assurance, shipping, billing, collections, maintenance—a hundred parts of an enterprise. Therefore, a successful initiative dedicated to experience requires a leader with enough professional standing, acumen and political weight to drive reforms across multiple departments simultaneously. It’s an executive function. But the payoff is worth it. While Clarke–and most customer experience research and advice–is focused on large manufacturing corporations, we can translate this for B2B soloists and SMBs in services organizations by honing in on a key point: As an executive function, success in serving clients is entirely up to you as the business leader and your team (whether that team is ad hoc or includes all the C-suite positions). Your outcomes will only be as good as your collective knowledge in all areas of the business plus resources AND your ability to take perspective, generate creative ideas, operate aligned with common goals, make difficult decisions, execute on only the most important initiatives, manage your time, and create forward momentum. (Essentially, “Nothing is Created Alone.”)  This is why having a creative partner is paramount. This is why we start with asking the big questions, why we cover a lot of ground in our Creative Partnering 4-Hour Working Sessions. And why a holistic approach to service is needed, even if it seems off the beaten path.  To learn more, sign up to get our emails or join a Steps to Services Excellence call.   ...

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Where We’ve Been Lately (as of Fall 2018)

on October 4 in Events |

Local Events   Want to meet in person? Here are some of the upcoming and recurring local events where you’ll find us:   Conscious Connections Luncheons, third Wednesday of every month (Scottsdale, AZ) Presenting on October 17, 2018: Where Client Satisfaction Really Lives . . . and Why Your Marketing Dollars Aren’t Feeding It Empowered PhXX Entrepreneurship Summits & special events (Phoenix, AZ)...

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Nothing Is Created Alone

on January 9 in Creative Partnering, Soapbox | 0 comments

I’m putting a stake in the ground: Nothing is created alone. This is what came from my Root Session with the fabulous team at Root + River. I’ll write more here later. The important thing is to know that it does take other people to create. We need each other. Despite our ideas about rugged individualism, nothing is created alone. And in my mind, the best stuff is created together. Someone once told me that ideas choose people and if one chooses you but you don’t claim and act on it, that idea is released back into the Universe to find someone else. Call me superstitious. I don’t know if the same is true for beliefs and manifestos. I’m not taking any chances. I’m hitting “Publish” on a too short, too thin post. So be it. Until I can carve out time to write more in-depth on the subject, I’m posting items related to my newfound love-cry (because it’s a call to arms, although hugging ones) with #nothingiscreatedalone. (Update: This little movement is getting some traction and resonating . . . Check out Kristi Hall’s article in Green Living magazine that credits me!)...

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How Are You Responding to Uncertainty

on September 23 in Creative Partnering | 1 comment

Not Much Is for Certain. How Are You Responding to Uncertainty? Spoiler alert: I don’t have it all figured out but I do have one tool you can use related to strengths which I’ll address at the end. There seems to be a lot of buzz and advice around being comfortable with–accepting?– instead of responding to uncertainty. For example, here are 3 sources I found: Being Comfortable with Uncertainty by Tony Fahkry The Benefits Of Being Comfortable With Uncertainty  by Art Markman Why You Need To Get Comfortable With Discomfort and Uncertainty by Gary Korisko While the “problem” might be clear, as well as the case for the “solution,” I’m not sure the HOW is really addressed. To be comfortable can be a stretch if you’re nail-biting and on edge–like going from 0 to 100 mph. Can we instead strive for responding well to uncertainty? That’s my approach for this post, and for life. The Problem of Uncertainty The pull and expectation to know the way forward is strong for some of us here in America. We are, after all, an outcome-driven culture. We not only want to know what to expect in the end but we also want to be able to foresee every step of the way there. (And perhaps this is not unique to America, but is a predominately Western mindset?) The question is, “How is this obsession with KNOWING affecting our daily lives, our happiness, our experience of the present, and our relationships with ourselves and others?” And if the answer comes back that’s not where we want to be, then what changes can we make? While I agree that “being comfortable with uncertainty” is an ideal space, I’m not sure Western philosophy really tells us how to get there. Or what to do.  Maybe responding to it is perhaps the best we can do at times. It’s one thing to say “Be comfortable,” but without the steps outlined, there is no making it a reality. Also, the steps might be highly individualized. Some of the advice from the sources might be helpful, but quite general: “surrender to the natural order of events by leaning in to our fears and insecurities.” (Fahkry) “reason with your anxieties by perceiving them with a logical...

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