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Process Mapping for Smaller Small Businesses

on March 10 in Foundations, Service Experience Design | 0 comments

Processes are in place whether you design them or not. When you’re a smaller small–a solopreneur, solo service provider, or microbusiness–making time for process development can seem a luxury. A nice to have. And even sometimes “a waste of time” compared to the pressing needs (read: Quadrant 1) of sales efforts. This is as much a challenge for me as it is anyone. Even though I can help others by mapping their “as is” and “to be” processes and closing the gaps, doing that for myself from a time and perspective standpoint is challenging. When you’re a one-person show, it’s about efficiency, of course. But it’s easy to shrug off process, thinking, “It’s just me. What’s the impact?” And there’s no one to be accountable to anyway. No one is clamoring for this. That’s why process mapping (preceded by process identification) is a Quadrant 2 activity. If you’re struggling to see the “Important” side of this activity, put it in the context of sales. Are there any sales pain points (for you or the prospects in terms of engaging with you) that can be tracked back to process?  Are you using a CRM or automation tool that you’ve shoehorned yourself into? If so, that can be a big time waster–having to adapt to a tool. As smaller small businesses who see the need for process, we don’t need CBPPs to come in. We don’t have budget for that anyway. But we can benefit from spending time mapping key processes, even if the output isn’t on par with a Business Process Management professional’s. [bctt tweet=”Processes are in place whether you design them or not.”] Thanks for reading Day 11 of #30DaysofQ2. Please provide your feedback in the comments. 🙂   Related articles across the web The Entrepreneur’s Toolkit: 41 Tools to Get Up and...

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Business Process and Operational Efficiency

on December 9 in | 0 comments

Who Needs Business Process and Operational Efficiency? Entrepreneurs, microbusinesses, and small businesses (primarily) invest in people and task-based projects to perform their essential functions, usually creating departments or teams to achieve certain objectives. When departments or personnel have different needs and constraints, the organization’s efficiency may suffer. We consult with C-suite, VP-level management, Boards and Committees to develop overarching processes that consider all stakeholders and realign the company focus on the customer. Lack of business rules and standard processes in marketing, customer service, and sales cost small businesses and small business owners time, money, customers, and personal satisfaction. Typical symptoms owners and managers experience personally include: Feeling there are not enough hours in the day The sense that s/he must do everything themselves Sacrificing valuable personal time and their freedom The expectation that they should be able to handle this   Symptoms of lack of business processes also appear as losses of: Time & time-to-market (i.e., competitiveness) Quality Customers Employees Productivity Money Seeking outside perspective and professional process development allows company leadership to better manage business and allow others to manage non-essential functions. In the (apparent) absence of (business) rules, there are still (business) rules (that are running your business in YOUR stead)! Process development can fix that. Process Improvement: Why and How Marketing efficiency in an organization can be subject to variances over time due to staffing and leadership changes, multiple contractors, technology transitions, and acquisitions/mergers. In critical marketing and sales support areas, refining and improving the governing processes can restore order, allow for cost savings, and ensure future continuity. As an entrepreneur or a small business, process improvement typically consists of a “process audit,”whereby current systems and procedures can be mapped out and prioritized based on impact to the company. Equipped with this information, as a manager or business owner, you’ll be able to clearly see what can be delegated, automated, outsourced, postponed, skipped, or even forgotten—freeing up your time to do what only you can and making the organization more productive. To discuss further or schedule your process audit, call 602-739-8028 or email. Or, to learn more about why process is important, view...

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Why Process?

on July 21 in Foundations | 0 comments

Just a quick post announcing there’s a short presentation* available now for any small or micro business owners/executives asking: Why should my company be concerned with process? How should we develop processes for our business? Process Development For Small Business 040610 TDZ View more presentations from TDZ Creative...

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Channel Marketer Clients

on November 9 in |

As a channel marketer, are you creating enough–and the right kind of–content? Channel marketers know, when done strategically and creatively, content marketing helps them meet a variety of objectives, such as: Supporting the launch of new products to the channel Enabling increased sales and revenue Keeping the brand top of mind Strengthening positive relationships with partners Attracting new channel partners And more. We know there are a number of competing priorities that channel marketers (and channel managers with marketing responsibilities) are juggling all the time. It can be challenging to do it all alone. To create all the content and in the right formats to achieve your goals by yourself. You don’t have to. In our work with channel professionals like you, we take pride in being an extension of your team to provide the most valuable information to those who need it. We also have a keen understanding of today’s channel marketers’ common scenarios, as well as the most effective ways to deal with them. Yes, channel marketers definitely need more content and we help them meet that need. We hear channel marketer clients saying things like . . . “I have great data and source material from my (global) marketing department . . . and  I need to make it work for my channel partners.” Our clients sometimes don’t come to us empty-handed to create assets. In this instance, we focus on the strengths you’re already working with. We make sure your content can be developed further to speak to your channels/partners. In this way, we build on what your (perhaps global) marketing department is already doing–and we’re happy to work with them directly too. For example, some clients have informative product marketing (read: highly technical) materials that need to be re-purposed so that they educate partners and speak to customers, without bogging anyone down in feature details. We refine these materials to help focus on the benefit–and connect to the real pain points. Sometimes clients already have other assets that may be dated and not necessarily easily to consume (for example, white papers). But they’re not sure how to break them down into digestible, visually appealing content they can leverage now–or they simply don’t have the...

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Creative Partnering 4-Hour Working Session

on November 7 in |

About the Creative Partnering™ 4-Hour Working Session What’s included? This TDZ Creative Partners offer, which is the INITIAL STEP in your service experience design, includes: A Pre-Session Call and/or Personalized Questionnaire to prepare for our session Creative and Analytical Thinking applied to your responses along with marketing/website review prior to our session A 4-hour Working Session to: Conduct a strategic, holistic assessment of your business to drive focus on results Find untapped opportunities to consider Provide fresh ideas to achieve your objectives Review current service experiences from an internal perspective to identify quick wins and determine the effort needed to differentiate yourself with a complete Service Experience Design™ Engagement (if applicable) Uncover new solutions to overall challenges A Custom Deliverable to assist in taking immediate action (Past examples have included: Revenue Goal Tracker, Idea Bank, Goal Tracker Timeline, Action Plan, Key Decisions Documentation, Personalized Meeting Summary, User Stories, and Roadmaps.) A 15-minute Follow-Up Call, to track your progress, celebrate successes, and gear up for “what’s next” Who is this for? Are you a time-strapped, action-oriented business leader who needs to delve in and compete effectively, make change, and increase profitability in short order? Are you ready to take the first step toward differentiation, increased revenue, and improved productivity? Do you understand the value of a customized solution to meet you where you are? If so, I invite you to make today the day that you invest in yourself and your future success. Why is a holistic approach important? We realize looking at the business as a whole when you’re trying to solve ONE PROBLEM seems like overkill. The truth is, it is rarely just one problem and sometimes the one we’re focused on as leaders isn’t the most threatening problem–it’s just the one we can see (given our blind spots), the one that feels the most urgent, or the one that someone has told us is critical. For more on this subject, check out our recent post, “Why We Take a Holistic Approach to Service.” Why is this work important? If you already do strategic planning, you know how important this kind of work is–although you may have had varying results in the past, depending on your approach. Some business leaders have...

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