Small Business Marketing Strategy & Process Development

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on December 20 in | 0 comments

Quarterly Newsletter Articles Focus on . . . Small Business Website Improvement Most small businesses have launched a company website to establish a brand identity, build credibility with prospects, cross temporal communication barriers, create opportunities for lead generation or customer education, or conduct online sales. But with growth and expansion, the site has lost its focus, become difficult to navigate, and/or compromised the brand . . . Request this article Send email request to tracy@tracydiziere.com Please note that you will be added to our mailing list after making this request. Focus on . . . Small Business Advertising I’ve seen some confusion lately among small business owners and micro-business owners about the relationship between marketing and advertising . . . Request this article Send email request to tracy@tracydiziere.com Please note that you will be added to our mailing list after making this request. Focus on . . . Small Business Hiring So you’ve decided that you need full-time employees for your small business—Congratulations! If you are like most, the instinct is to dive in . . . Request this article Send email request to tracy@tracydiziere.com Please note that you will be added to our mailing list after making this request. Focus on . . . Customers Ideally, this is where the focus should always be, and, on the surface, it seems like a no-brainer: of course we listen to our customers and deliver goods and services based on those needs! But what happens when daily pressures, growth, and organizational/market changes distance you . . . Request this article Send email request to tracy@tracydiziere.com Please note that you will be added to our mailing list after making this request. Focus on . . . Successful Marketing Projects: Tips for Entrepreneurs and Small Businesses Whether you’ve just started out in business or taken the first step toward marketing your business, there’s a lot to learn . . . Request this article Send email request to tracy@tracydiziere.com Please note that you will be added to our mailing list after making this request. Focus on . . . Product Development & Improvement When new businesses and even some established companies are not bringing in sales as expected, a common response is to seek marketing help, but...

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Why Hire a Strategic Marketing Consultant?

on January 25 in B-to-B | 0 comments

Business owners, internal marketing stakeholders, and entrepreneurs might benefit from hiring a strategic marketing consultant, but often aren’t aware of the circumstances that would prompt such a decision. Also, there is a lack of understanding about the problems a marketing strategist and consultant can solve, resulting in leaders asking “Why hire a strategic marketing consultant?” To answer this question, consider the following with respect to your organization: Are you creating enough demand for your offering? Are you attracting the right clientele and prospects? Are you confident you are investing (both time and money) in the right marketing activities? Do you have the appropriate levels of marketing expertise on board to succeed? (Do you have both strategic marketing and tactical execution covered?) Are you able to measure and respond to market changes and/or trends in your client and prospect bases? Is your marketing activity providing the results you expect? Does your culture mirror your brand so that no matter who interacts with your company or staff they have a consistent experience? Are your online and off-line marketing activities coordinated and well-designed to work in tandem to achieve your sales goals? Do you have clearly defined, compelling differentiators that result in prospects choosing your services over the competition? If you answered “No” to any of these questions, you might consider making strategic marketing a priority in your organization.  If you are an action- and growth-oriented leader who recognizes that turning those “No’s” into “Yeses” will make a big difference in your marketing effectiveness, let’s discuss the plan of attack.  Unfortunately, too many leaders believe they must “go it alone,” when it comes to marketing strategy and feel isolated in their roles, but when they hire a consultant, they reap the benefits of collaboration and innovation. Want more? Sign up for our...

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Resources-1

on July 13 in | 0 comments

Quarterly Newsletter Articles Focus on . . . Small Business Website Improvement Most small businesses have launched a company website to establish a brand identity, build credibility with prospects, cross temporal communication barriers, create opportunities for lead generation or customer education, or conduct online sales. But with growth and expansion, the site has lost its focus, become difficult to navigate, and/or compromised the brand . . . Focus on . . . Small Business Advertising I’ve seen some confusion lately among small business owners and micro-business owners about the relationship between marketing and advertising . . . Focus on . . . Small Business Hiring So you’ve decided that you need full-time employees for your small business—Congratulations! If you are like most, the instinct is to dive in . . . Focus on . . . Customers Ideally, this is where the focus should always be, and, on the surface, it seems like a no-brainer: of course we listen to our customers and deliver goods and services based on those needs! But what happens when daily pressures, growth, and organizational/market changes distance you . . . Focus on . . . Successful Marketing Projects: Tips for Entrepreneurs and Small Businesses Whether you’ve just started out in business or taken the first step toward marketing your business, there’s a lot to learn . . . Focus on . . . Product Development & Improvement When new businesses and even some established companies are not bringing in sales as expected, a common response is to seek marketing help, but a limited type—Promotions, or Marketing Communications . . . Presentations Process Development Process Development For Small Business 040610 Tda View more presentations from Tracy Diziere & Associates. How Entrepreneurs and Start-Ups Do Business How We Do Business 041110 Tda View more presentations from Tracy Diziere & Associates. Basic Intro to Website Goals for Entrepreneurs and Start-Ups Website goals-issues-tda 050310 View more presentations from Tracy Diziere & Associates. Other Small Business Resources Are you an email marketing spammer?  Find out and understand how to succeed by downloading our “Understanding Email Marketing” guide. Download Now Get the Latest Small Business Resources via Email Stay connected and get the information you need! * indicates required Email Address * First...

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Evaluating a Marketing Person: Criterion #1

on September 3 in B-to-B | 0 comments

Criterion # 1: Sufficient Experience . . . As Evidenced by LinkedIn (or other professional online network) Background: I get asked sometimes by friends (even those who have made hiring mistakes in the past) about how they can “screen” an independent contractor or small marketing agency based on its leadership and what to look for.  This is the first in a series of  posts providing an answer to the questions: “How can I evaluate a marketing person (independent consultant or contractor) to help achieve my small business goals?” and “How can I be assured that I am engaging a qualified professional?” About the Criterion: Look at past and current titles as well as dates of employment listed and duties performed to see if the individual has held positions in marketing that are aligned with the services they are offering and you are requesting.   Consider the collective marketing experience and level of responsibility for results as well as accomplishments. Serious Red Flags: No previous work experience within one or more marketing departments or agencies Only one prior position in a marketing department and/or agency, especially if for a limited period of time, before going independent No recommendations directly related to marketing work or positions More Causes for Concern: Recommendations not related to the type of marketing services you are seeking The website links provided are broken or point to parked or expired domains A summary lists evidence of leadership and experience but no former positions (with dates) are provided as support No prior companies listed except the current marketing business A summary that provides ambiguous company goals All prior experience in an industry other than marketing Profile cites age and/or founding a company as an indicator of marketing expertise No actual marketing results/outcomes provided in recommendations or work detail If you have had experience with evaluating expertise using LinkedIn or another professional network profile, please share your stories.   (Future posts to address other criteria and evaluation methods; stay...

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